A HOLY PURSUIT

Deeply Rooted Magazine

The Two Movie Lines that Uprooted Six Years of Entrepreneurial Insecurity

Christian Living, All, Deeply Rooted MagazineDianne Jago
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A few days ago, I watched a semi-fictional movie about Steve Jobs. I had no idea that God would use two lines from a scene in that movie to uproot the many entrepreneurial-related insecurities I’ve wrestled on and off with for the last six years.

In this particular scene, Jobs’ former business partner, Wozniak, approaches Steve Jobs frustrated that Jobs’ refuses to credit the team that helped him in his early, entrepreneurial days:

Wozniak: You can’t write code, you’re not an engineer, you’re not a designer, you can’t put a hammer to a nail . . . What do you do?

Jobs: I play the orchestra. And you’re a good musician. . .

The musicians play their instruments. Jobs plays the orchestra. While the intention of the seen was likely to highlight both his arrogance and brilliance, my mind was blown after I heard these words. Jobs was a visionary but he wasn’t an expert in every single facet of his business. He had a knack for finding extremely talented people and putting them together to formulate an incredible product.

In the last six years that we’ve owned and operated our magazine, I’ve had a Wozniak-type voice reminding me of my lack of formal training: “You never went to design school. You don’t have a Bible degree. You don’t know much about business. What do you even know? Maybe you are the one holding Deeply Rooted back from its full potential.”

You see, I never finished college. I have no background in publishing and everything that I’ve created through Deeply Rooted has been a lot of Google searches, asking others, and studying what other people have done. I wear a lot of hats as a photographer, writer, content creator, team manager, and so forth. I’ve felt a whole lot of pressure to improve myself in every single one of these areas. I’ve prayed about whether or not I should go back to school. I’ve wondered if I should hand all of this off to someone else. I’ve examined our numbers, compared our growth to similar ministries that launched when we did, and have battled feelings of always falling short. I’ve danced between the highs and lows. I get into my own head a lot. Sometimes I’m obsessed. Sometimes I’ve over it all. (Praise God for my husband and wise friends who are iron-sharpen-iron encouragers!)

I write content and design out social media graphics and step out into new areas, sometimes with fear that experts in these fields will look at Deeply Rooted and see through it, noticing all its flaws and imperfections. Francis Schaeffer once said, “If you demand perfection or nothing, you will always end up with nothing.” In many instances, fear of failure or standards of perfection have resulted in nothing. In other instances, I’ve seen God use what we’ve offered to Him, imperfect as it is, and make much of it.

I’ve had to rehearse truths about God to myself over and over again and ask God to help me really believe that even in my business weaknesses, His grace is sufficient and His power is displayed through it. Besides, Scripture is filled with unqualified people called to unimaginable tasks. Lots of men and women didn’t have a polished resume or confidence in their ability to the task before them. And honestly, that has been what has kept me humble. I can only say that we’ve made it to year six and are about to print Issue 15, not just because of the supportive team members we’ve worked with over the years, but because He alone sustains it. I may not be an expert in all the areas I want to be an expert in, but He has brought me some of the most generous, talented brothers and sisters in Christ—an orchestra of sorts—who believe in our mission. The designers and copy editors and Biblical content reviewers and artists are servant-hearted givers who play their “instruments” better than I could and as I manage the magazine, I “play” them. This movie taught me that curating and managing and bring people together with a vision is also a talent. I know the end goal that I desire for our magazine but I don’t understand all the workings of how we get there, and that is okay! What a display of the Church body working together in unity, co-laboring alongside one another so the Gospel may be proclaimed and God may be glorified. And if we are sticking to this analogy than, really, God is the ultimate Conductor; He is divinely orchestrating every aspect of my life and this magazine.

The Lord has used many people, places, events, and, most of all, His Word to help me in this struggle. But I must also praise Him for using a secular, semi-fictional movie to help me apply Biblical truth to my own situation. . . .to uproot the insecurity and the fear and the unrealistic standards that I’ve battled with for many years. I don’t have to do it all or be it all. I just need to walk in obedience daily, rely wholly on Him, and trust that He will equip me to walk the path He has called me to.

Lord, help me to remember this.


We are in the final stages of publishing our next print issue! I’m currently reviewing our printed proof and by mid-June, our Subscribers will have Issue 15 in hand. If you’re not already a subscriber, click here to become one!

So, You Want to Start a Magazine?

All, Deeply Rooted MagazineDianne Jago
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I am no expert but here’s what I’ve learned.

While this post is probably not relevant for most, I know that someone, somewhere just googled “How to start a print magazine.” I know this because that’s what I Googled back in 2013 as I contemplated whether or not I should start a print publication. I have also had several people e-mail me about this topic since then. There were not many resources out available to me but the Lord graciously led me to a few women familiar with the industry. He also led me to a very patient printer who gave me a crash course of the printing world. They were so generous to share their knowledge with me and it’s my desire to offer you what I know, 5 years after and 14 issues since launching Deeply Rooted Magazine.

Before I get into specifics, I think the wisest thing to ask s is: Should I start a magazine? My husband recently quoted a line from Jurassic Park: “. . . your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.” It is easy to get lost in the dream of starting something that we may fail to consider whether or not it is something we should actually pursue. Just because you can, doesn’t mean you always should.

Hear me out: I understand why creating a print publication is on your heart. We live in a digital world, but people still buy paperback books for a reason. There is something about holding a tangible book and turning real pages. Digital is convenient, but it does not offer the same experience as printed materials. Every person that picks up our magazine—Christian or non-Christian—is in awe of the quality and beauty of it’s printed form! They love the feel of the paper. They enjoy marking up it’s pages with notes and highlighted quotes. Let’s face it, digital publications are convenient but they do not offer the same experience as printed magazines.

On the other hand, many believe print is dead. And there is some truth as to why newspapers and magazines die off. Here’s why:

  • It’s costly to print magazines. You get what you pay for. If you want top quality paper, printing, and binding, it will cost you. Deeply Rooted is printed on heavy paper, is off-set printed (a process that offers premium printing as opposed to the more pixelated-looking digital option), and is perfect-bound (lay-flat, glue-bound as opposed to staple-bound). This is not a cheap endeavor, and this is not something you can print on demand or in small batches. Our customers pay $20 + Shipping for one magazine. Despite the fact that most independent magazines sit around the $20 price range, we had some who questioned the cost. It’s hard to compete with newsstand prices but when people see the difference in quality and content, they are willing to invest because they see the value of our content and product.

  • It’s expensive to ship magazines. Each of our magazines weighs over a pound. Thankfully, we can ship via media mail, which is a reduced rate for ad-free books, journals, and magazines. However, if you plan to incorporate ads into your publication, your magazine will not qualify for this reduced rate. You may be able to get away with first-class mail if the publication is light enough, but if not, both parcel post and priority mail usually costs over $7+ per issue to ship domestically, and this is with the reduced commercial rate we receive through our online marketplace.

  • Physical magazines require storage space or third-party distribution. When we first started the magazine, we stored dozens of magazine cases that sat in our front office room. We eventually moved to a home where we had the building space but needed climate-control to prevent the magazines from sticking to one another. Eventually, all our magazines moved to a climate-controlled storage unit which meant an additional monthly expense, in addition to the delivery of magazines from the printer to the storage unit. As an alternative option, we looked into third-party distributors but this adds $2-4 per order in handling charges alone. Don’t forget the packaging supplies and the time it takes to package magazines. I’ve packaged 4 out of the 5 years we’ve been in business.

These are a few significant considerations. Of course, there are other things to consider. How often will you publish? How will you finance this new venture? Are there any legal requirements? Do you have a team of editors, artists, and designers willing to assist? If you’re not 100% sure that you want to commit to this kind of undertaking, I highly recommend starting with a digital magazine or online blog. Take the time to grow a solid reader base, and when you have a loyal following, then it may be the best time to move forward with printing your first issue. While this doesn’t offer instant gratification, it will give you time to refine your vision and determine the needs of your audience before committing to such a major, costly production.

For those of you ready that are certain you would like to create a print magazine, keep on reading!

Image by Marisa Albrecht for Deeply Rooted

Image by Marisa Albrecht for Deeply Rooted

Gather Your Information

When I knew we were going to make a magazine, I walked into a local printer’s office with a stack of magazines I loved and a clear vision for what I wanted. Although I did not have the technical printing knowledge, our first printer graciously helped me through the process. I highly recommend you work through these questions so that you can go to your printer a little more prepared than I was:

  • Do you prefer digital printing or offset printing?
    Here is a great article on the differences between digital and off-set printing. Go to your Printer with an idea of which option you would like, however, it may be helpful to ask him or her for samples of both so you can see the clear difference between the two.

  • Will your magazine be saddlestiched or perfect bound?
    Our magazine is 132-pages and perfect bound; however, saddle stitch (a method using staples) is much cheaper, though it doesn’t look as clean. If you have fewer pages and thinner paper, saddle stitch is the more affordable option.

  • How many pages will your magazine be?

    Page count is the number of single pages/sides, and a spread is the size of the two pages (or a whole sheet of paper). Page count usually includes your cover (which is considered four pages/sides - front, back, and insides). Here’s a tip: it’s cheaper to print in increments of 4 so that the printer doesn’t have to cut out extra pages for an odd number.

  • How many magazines are you looking to print?

    The more magazines you print, the cheaper your cost per issue will be. When I first started DRM, I asked for quotes in quantities of 500, 1,000, and 1,500. It will be helpful to see the price difference between quantities because sometimes it saves you more money when you print more magazines. At one point, we doubled the number of magazines we printed and only had to pay 14% more.

  • What type of paper will it be printed on?
    This is where walking in with a stack of magazines may be helpful. I brought in a few different kinds and got quotes on multiple types of paper. The thicker your paper, the heavier the “weight”. Your cover may be 120#, but the interior may only be 90#. Also, they will ask what type of coating you will want on the cover. Again, at this point, it is worth looking at samples or providing your examples of what you like.

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Find a Reputable Printer

Not all our printers are equal. I recently received an email from a gal who once wrote to me about starting a publication. I just heard back from her and how she has moved forward in her magazine making process! She signed a contract with a local printer in her area but when they delivered her final product, she discovered that every single copy had problems with the ink bleeding from one page to the next. The printer refused to reprint her magazines, and in the end, she turned to the Printer we use.

There was one time we had to request an issue reprint because the bindery had misaligned the spine of our magazine. Thankfully, the printer was willing to fix the problem but, not all printers agree to do this.

As you seek out a printer:

  • Read online reviews. Check Facebook reviews and the Better Business Bureau.

  • Ask other industry friends. We came across our current printer through a graphic design firm that highly recommended them.

  • Ask the printer for samples of their publications. Samples will tell you more than their website ever will. Examine their samples carefully looking for any ink, binding, or general printing issues.

  • Ask the print what their policy for mistakes on their part or the bindery’s part. Review any contract you may be required to sign.

These are just a few steps to consider as you decide whether or not you should print your own magazine. I also encourage you to purchase a copy of our magazine. Even if you’re not into faith-based materials, it is worth looking through our final product to the result of our paper, binding, and cover choice.

Final step: When you find a good printer, ask for a quote! Come prepared with the information you’ve gathered from the above questions. Not to fear, a quote is not a commitment to work with them, and it will help you to determine whether or not this is an undertaking worth pursuing.

If you found this post to be helpful, please comment below and let me know! Also, if you would like the contact information for our printer (located in Central Pennsylvania), please use the contact form to reach out to me and I am happy to pass that information along. They do ship across the US. :)

The Things that Happen in a Year

All, Personal, Momhood, Deeply Rooted Magazine, A Holy Pursuit BookadminComment
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It's been over one year since I last updated this blog. I had every intention of sharing here more frequently in 2018 and it appears that was also my desire the year before and the year before that. My Instagram account has become a micro-blog of sorts but I do miss actual blogging and hope to utilize this space more in the coming months.

I do have valid excuses for the absence.

Around April of last year, I was asked to submit a book proposal. Authoring a book was not on my radar. It was unexpected, and at times I still scratch my head and wonder how it all happened. (The only answer to that is God.) I hesitate calling myself a writer. I know and work with authors whose sole focus is writing and have all the credentials. I enjoy the medium but it's never been a primary pursuit. I also am quite aware of my tendency to write in passive voice and stick, commas, in, all, the, wrong, places. ;) They tell me that is what editors are for, but the perfectionist in me still feels unworthy of the title.

Ethan deployed in June. We lived in Germany with him for a month, the kids and I spent a few weeks in Wisconsin and attended a family reunion. And then after prayerful consideration, we made a family decision and committed to a year of homeschooling. Kaiden still had soccer season, and I still had magazine making to do. By October, I signed a book deal and dedicated every last bit of free time to writing over the next six months. Those writing insecurities crippled me, and while I knew the task would be difficult, I didn't fully comprehend how hard it would be to break through the walls in my mind. God deserves all the praise for supplying me with all I needed to finish the task.

I submitted my manuscript March of 2019, and it's been on and off again, back and forth with edits since. The book publishes March of 2020. Maybe I will call myself a writer then, ha!

We wrapped up our homeschool year in June, launched issue 14 of Deeply Rooted, finished a young adults internship at our church, and just when I was looking forward to a slow Summer, we moved to Pensacola, Florida. We have been here only a few weeks.

Let me just set the record straight: busy is not always better.

However, even amidst a full schedule, we knew the Lord called us to a busy season and, oh, how it has stretched us and reminded us of our constant need of Him. We never imagined the changes He has called our family to. He took us around the world. He asked us to serve in unexpected ways. He closed doors, but He also opened other doors and uprooted us once more.

So here I am in a whole new season of life, ready to tackle some personal goals including blogging. I skimmed a few older entries and definitely cringed at some of the things I've written. Part of me wants to start fresh and archive it all, but I'm sure a year from now, I will feel the same way about this very post. This quote comes to mind:

“People throw away what they could have by insisting on perfection, which they cannot have, and looking for it where they will never find it."

- Edith Schaeffer

Through Jesus, I am being perfected, but I will not have perfection in this lifetime; therefore, I must lay down my impossible standards. My words are fallible. My execution is flawed. My consistency? Irregular. But I hope that this imperfect life testifies to my need for the Perfect One. So here goes yet another attempt at updating a little more regularly. Thanks for following along.